Measuring Content Quality: Defined First by the Customer

We have numerous ways to measure the quality of our content, and the purpose of the content will drive both the metrics you choose and the levers you pull to move those metrics. However, quality should really be defined first by the customer. In this session, Megan will explain the three primary pillars of measuring content quality and will suggest a method for ensuring you maintain your customer focus when looking at content metrics.

Attendees will learn:

  • The three primary pillars of content quality
  • Which of those pillars focuses on the customer
  • How to create a Content Quality Index

General Session/Keynote
Location: Milan Ballroom 6-8 Date: March 21, 2018 Time: 9:25 am - 10:05 am Megan Gilhooly