Give the People What They Want! How Microsoft Used Cadence and Content Targeting for a 25% Lift in Revenue
Examine your existing customers to determine how they are already telling you what they want. Learn how to form a test and learn plan that can focus on driving and measuring incremental ROI through efficient optimization.
How to test and measure if content is making a difference.
How to test efficiently and act on the results quickly to improve ROI.
How to stop guessing how much email your customers want and use data to tell you the facts.