Give the People What They Want! How Microsoft Used Cadence and Content Targeting for a 25% Lift in Revenue

Examine your existing customers to determine how they are already telling you what they want. Learn how to form a test and learn plan that can focus on driving and measuring incremental ROI through efficient optimization.

Attendee takeaways:

  • How to test and measure if content is making a difference.
  • How to test efficiently and act on the results quickly to improve ROI.
  • How to stop guessing how much email your customers want and use data to tell you the facts.

Core Concepts
Location: Modena 1 Date: March 22, 2018 Time: 9:30 am - 10:15 am Shawna Dahlin Kevin Hope