Theresa Regli is Principal Analyst with The Real Story Group, advising Fortune 500 CMOs and CIOs on marketing technology, with a particular focus on digital & media asset management. A 20+ year tech industry veteran, she is an author of the book: Digital & Marketing Asset Management: The Real Story of Digital & Marketing Asset Management Technology & Practice.
Real Story Group’s research into over 100 marketing technology products debunks technology hype, and helps large companies orchestrate product and customer data to create effective marketing technology strategies. Theresa advises a multi-industry, worldwide client base that includes Unilever, the Boston Symphony Orchestra, Nestlé, IKEA, Coca-Cola, and Net-a- Porter.
She teaches seminars and presents keynotes at events throughout the world. Theresa holds degrees and certifications in journalism, business management, linguistics, and French from universities in France, the US and the UK. @TheresaRegli