Theresa Regli

Theresa Regli is Chief Strategy Officer at KlarisIP, a boutique consulting firm focused on rights & clearances, digital assets, and master data management. A former journalist, web developer, taxonomist, and director of content management at a systems integration firm, she has worked equally with technologists, marketers, and content creators for 20+ years. For the past decade, she served as the leading digital asset management market analyst, evaluating over 50 vendors as part of her research practice with The Real Story Group. She is also the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media in 2016.

Theresa has advised over 20% of the Fortune 500, as well as a broad breadth of cultural & heritage institutions. Her clients have included Unilever, Coca-Cola, Ubisoft, IKEA, General Mills, The British Museum, Christie’s, and Nestlé. @TheresaRegli


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