James Mathewson

James Mathewson has 20 years of experience in digital content strategy, production, and optimization at scale. He has served as editor in chief and search lead of two large content platforms (ComputerUser.com andIBM.com). He is author of two books on the topic: “Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content” and “Outside-In Marketing: Using Big Data to Guide Your Content Marketing” @James_Mathewson

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