guy-gisser-photo_rev Guy Gisser

After several (tasty) years as a wine critic in Israel, Guy Gisser joined PayPal in 2010 to lead the successful launch of PayPal.co.il and the product content localization for the Israeli market. This was the 1st time PayPal offered E2E Right-To- Left experiences. Following that, he transitioned to a global role, based in Paris, to drive the main content strategy that allowed the company to optimize the delivery of high-quality marketing and product content for 180 markets around the world, on different platforms such as websites, apps, social media, emails and more. Currently Guy is a leader at PayPal's EMEA Content Localization Team, that is responsible for creating marketing and product content in 12 different languages for more than 100 countries. @ggisser


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