Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic
This session will demonstrate how Mayo Clinic (mayoclinic.org) and [A] (simplea.com) harness content engineering and intelligent content best practices to unify and orchestrate content among dozens of content repositories housed in multiple silos to position Mayo as a market-leading creator and distributor of trusted health guidance and information. Attendees will learn how, by using a Master Content Model (MCM), the joint Mayo Clinic and [A] team enables standards for authoring, management, and publishing from multiple sources through to many consumption channels including enabling a new approach to content syndication and licensing.
How Mayo Clinic and [A] leveraged content engineering disciplines to build a solution framework for the development and management of intelligent, semantically-rich, content optimized for delivery via content APIs.
A walk through the Master Content Model (MCM) development, including reviewing the content lifecycle process models and highlighting the roles of different content types plus their representative states.
An understanding of the challenges facing knowledge and content-rich organizations, and the benefits of building a Master Content Model (MCM).
Overview of targeted outcomes including: optimized shared resources via a standard structure for all content assets; movement of assets easily between business units, applications, and published products; content asset reuse; ability to build new information products assembled from existing content assets; and content assets designed for chatbots and other AI-assisted support tools.