Three Things Your Content Engineer Wants to Know About Your Intelligent Content

Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content.

Key takeaways:

  • It all sounds easy, until you actually have to do it
  • What was true last week may not be true tomorrow
  • You can plan for the unknown, if you know how storytelling works

Future of Content
Location: Molise 1-3 Date: March 30, 2017 Time: 8:30 am - 9:20 am Matthew Balogh Buddy Scalera
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