Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content

In addition to assessing a website’s content quantity and quality, a well-executed content audit can help uncover insights that can positively influence design direction and content strategy. In this session we will walk through the how-to of a productive content audit to:

  • Reveal the true scale of the website’s content
  • Facilitate strategic discussions about design objectives and direction
  • Establish a common content lexicon
  • Create a content strategy

Filled with tips, tricks, and tools, this session will set you up with what you need to get your arms around the content you have today, and set a strategy for your content needs of the future.

Content Collaboration
Location: Modena Date: March 30, 2017 Time: 9:40 am - 10:30 am Cathy McKnight
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