The objective of this workshop is to help you set up a Content Marketing team so that you can scale your content effectively. But here is the tricky part: the maturity stage of every company’s content marketing is different; therefore, your team setup is situational and different.
During the workshop, we will first evaluate your current content marketing stage by answering a short list of questions. Once the stage is defined, we will go through the 5 elements: strategy, content plan, team, processes and budget. In this workshop, you will create your own plan and team structure. Everyone’s team will be tailored based on his/her company’s structure, his/her role in this company and the maturity stage of content marketing efforts.
My goal is for you to have drafts of a plan and a team structure when you walk out the workshop. It will be something that you can continue to work on or discuss with your team and management. It means that there are hands-on exercises at the workshop. Yes, you have to work in this workshop. Sorry!
After the workshop, you will be able to: