Search, it’s about rankings and traffic right? WRONG! It’s about getting the opportunity to solve a problem for a person. Every query from “when is the best time to get a flu shot” to “Small business CRM” is a person trying to find an answer to a problem, it’s not about how dedicated you are to ranking, it’s about how dedicated you are to understanding the user’s problem fully and what content is most likely to fix it. We’ll review the mindset shift, tools, and tactics required to make sure that you not only grow your traffic from search, but also your customer experience.