With competition for our audience’s attention at an all time high, maximizing every moment of attention has never been more important – particularly if we need our audience to engage with a volume of the right content to make an educated purchase decision.
Leading B2B marketers such as Rockwell Automation, Intel Security and Polycom amongst others are changing the way they deliver content to maximize “post click” engagement and improve the performance of their marketing campaigns across all their channels.
They’re moving away from “one & done” content experiences to curated or AI-powered intelligent content experiences that meet the educational needs of engaged prospects in-session. They understand that getting the click is not the end result – but getting more of their marketing consumed and educating buyers faster most definitely is.
This session will highlight: