Never Waste Another Click: How Intelligent Content Experiences can Accelerate the Buyer’s Journey

With competition for our audience’s attention at an all time high, maximizing every moment of attention has never been more important – particularly if we need our audience to engage with a volume of the right content to make an educated purchase decision.

Leading B2B marketers such as Rockwell Automation, Intel Security and Polycom amongst others are changing the way they deliver content to maximize “post click” engagement and improve the performance of their marketing campaigns across all their channels.

They’re moving away from “one & done” content experiences to curated or AI-powered intelligent content experiences that meet the educational needs of engaged prospects in-session. They understand that getting the click is not the end result – but getting more of their marketing consumed and educating buyers faster most definitely is.

This session will highlight:

  • Why focusing on content delivery and what happens on the destination side of your clicks is so important;
  • How attendees can control the content experience to deliver on the promise of right content to the right person at the right time;
  • The engagement metrics you need to know that their marketing has actually been consumed; and
  • How Rockwell Automation has changed the way it delivers content and changed the outcome.

Future of Content
Location: Molise 1-3 Date: March 30, 2017 Time: 11:20 am - 12:10 pm Nick Edouard Paula Puess
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