For the last several years, Searchmetrics founder and CTO Marcus Tober has been convinced that SEO would evolve beyond the world of keyword optimization into one where the winners are those who create content that most effectively addresses user intent.
As that reality has become front and center for the modern marketer, data-driven content creation is quickly separating winners from losers. In this session, learn why the evolution of search is forcing online markets to rewrite the traditional rules of search optimization and content creation. With the advent of deep learning and its integration into leading-edge platforms, marketers who embrace this new technology are winning without the guesswork.
Speaker: Marcus Tober, Founder and CTO, Searchmetrics @marcustober