Making Content Work Harder for You: A Case Study in Dynamic Content Connection

Cleveland Clinic is recognized for its #1 most-visited hospital blog, Health Essentials, but this session will take a behind the scenes look at how the organization re-designed their entire website to dynamically leverage content across different content management systems to serve users the right content in all the right places across Cleveland Clinic’s digital ecosystem. Amanda Todorovich, 2016 Content Marketer of the Year, will provide content strategy insights. She will share the stage with Matt Bakaitis, Cleveland Clinic’s director of content engineering to provide a deep-dive case study that shares how content and technology come together to deliver a high-quality user experience.

From this session, you will learn:

  • How Cleveland Clinic re-designed a site with over 12k pages of content to better deliver a high-quality mobile experience.
  • How content is dynamically served across different content management systems (WordPress & SiteCore).
  • How content creation and content engineering come together to make content work harder and smarter for the brand.
  • What Cleveland Clinic plans to do next to continue innovating and leading in healthcare content marketing.

Core Concepts
Location: Modena 1 Date: March 22, 2018 Time: 3:00 pm - 3:45 pm Matt Bakaitis Amanda Todorovich