How to Create Topical and Evergreen Content from the Same Content Assets
A core challenge of content marketing is being able to create topical content and evergreen content, at a high level of quality, and at scale. Using examples from Banking, Manufacturing and Pharmaceuticals, we’ll see how Intelligent Content bridge the divide between content that’s about the latest hot topics and content that’s useful and interesting to our audience over the longer term or even indefinitely.
Learn how organisations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI
Learn to break out of the struggling of justifying creating content that goes through a short commission-publish-forget cycle