Leveraging Internal and External Data Scientists and Why It’s the Key to Content ROI

ROI is the benefit to an investor resulting from an investment of some resource. This session will provide you with a guide to having a conversation on the value of content marketing in relation to capital investment.

Key takeaways:

  • Discover Data Scientists: your new best friends
  • Found: The missing link between engagement and revenue
  • Content Marketing Platforms: their role in finding your very own unicorn

Tools & Technology
Location: Milan Ballroom 6-8 Date: March 30, 2017 Time: 2:55 pm - 3:45 pm Katrina Neal
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