The pressure for digital transformation is in high gear – and our ability to manage content and data is at its core. Our effort to fully re-imagine our business as a digital enterprise is driving technological change into every corner of our business. Algorithms, data, automation and software are increasingly making decisions about not only how content is managed and displayed but how it’s being created. But the truly digitally transformed organization will employ one key, human-driven component – the wisdom worker. This “manager of meaning” will be what separates and differentiates a true content strategy from an algorithmic, data-driven mediocrity. So, who is this wisdom worker, the content practitioner of the next ten years? And, how do we become a content practitioner that brings meaning to the machine?