An Agile Approach to Content Strategy: User Story Mapping for Content Marketers

Our audiences only engage with a fraction of the content we produce, meaning that most content marketers waste a lot of time and effort on content creation. But what if we could start identifying the really useful content before we create anything? This extremely interactive, hands-on workshop will show you how to apply user stories and user story maps, two powerful agile tools, to your content strategy. These concepts have helped hundreds of software developers figure out how to create features that their users actually care about. This workshop will help you make them part of an agile, audience-centered content strategy that cuts down on wasted effort while increasing audience engagement.

Location: Molise 4-5 Date: March 28, 2017 Time: 8:00 am - 12:00 pm Andrea Fryrear
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