The Future of Content (future-proofing your content strategy)

The Future of Content pre-conference is a four-hour must-attend session bringing together the best and brightest thinkers around next generation content strategy, artificial intelligence, machine learning, and the impact on content creation and distribution for enterprise marketers. The day will consist of two keynote presentations and one in-depth panel covering the opportunities and challenges around machine programming, storytelling and customer experience. If you are at all concerned with the future of your content strategy, this workshop is for you.

 

1:00 pm
Welcome to the Future of Content

1:05 pm – 2:15 pm
Marketing AI: Preparing the Way

2:15 pm – 2:25 pm
Break

2:30 pm – 3:25 pm
What Marketing Technology Do Marketers Need Now (Panel)

3:25 pm – 3:35 pm
Break

3:40 pm – 4:30 pm
AR/VR… Marketing of the Future?

4:30 pm – 5:00 pm
Q&A

Pre-Conference Session
Location: Milan Ballroom 6-8 Date: March 28, 2017 Time: 1:00 pm - 5:00 pm Kevin Dew Nick Edouard Sam Han Paul Roetzer Val Swisher
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