Frequently Asked Questions

mresort2Conference Location

The M Resort Spa & Casino
12300 S Las Vegas Blvd
Henderson, NV 89044

Just 10 minutes off the strip so you get the best of Vegas in an amazingly intimate atmosphere.


Content Marketing Institute has negotiated a special room rate with our host hotel, the The M Resort Spa & Casino, for Intelligent Content Conference attendees. After registering for ICC, book your hotel reservations at the M Resort here. Our ICC attendee room rate is $155 per night plus applicable taxes and fees.  A limited number of rooms at our special rate are available if you would like to come in early or stay late to enjoy the excitement of Las Vegas.

*IMPORTANT* Please be advised there are 3rd party companies soliciting and promoting discounted rates or packages at the M Resort during the show. DO NOT provide these companies with any personal or credit card information. They are NOT affiliated with the event and there is no guarantee your reservation will be made. Please make your reservation directly through the link provided for the show. If you are contacted by any other company, please email us immediately at


What’s the Schedule?

Tuesday, March 28, 2017

Registration/Check-in begins at 7:00 am . Please be sure to stop by before the workshops and/or opening reception as name badges are required for all events.

Workshops begin at 8:00 am PT and end at 12:00 pm PT, with a break for lunch from 12:00 pm PT – 1:00 pm PT
Pre-conference Session AI: The Future of Content starts at 1:00 pm PT – 5:00 pm PT
Opening Reception begins at 5:00 pm PT

Wednesday, March 29, 2017

Registration/Information desk opens 7:30 am PT
General session begins at 8:30 am PT and ends at 5:30 pm PT
Cocktail reception begins at 5:30 pm PT

Thursday, March 30, 2017

Registration/Information desk open 7:30 am PT
Breakout sessions begin at 8:30 am PT and the day ends at 5:15 pm PT


Why should I attend the Intelligent Content Conference?

Marlowe Beckley Manager, Content Strategy SapientNitro

Because it’s going to rock!
Content. It’s everywhere. And getting control of it is arguably the biggest challenge for business these days. We’re creating so much content today — for so many audiences, platforms, channels, and devices — that traditional content production methods no longer suffice. The days of hand-crafting every single piece of content is coming to an end. To create future-ready content, organizations are adopting a new approach. A smarter one. One that leverages the power of technology to assist us in doing content right.

Enter content that is intelligent — content both humans and machines can understand
If you’re in the business of producing content, the Intelligent Content Conference is for you. Each Spring we bring together the world’s best and brightest content experts — folks who work in the trenches planning, analyzing, strategizing, choreographing, engineering, and marketing content — to discuss industry best practices, share lessons learned, and teach hands-on workshops.


What will I learn?

Our roster of top-notch presenters will help demystify the methods, standards, tools, and technologies that are needed to deliver the right content, at the right time, to anyone, over any channel, on any device. You won’t just learn about theories at ICC, you’ll leave with practical tools, templates, and real-life examples to help you apply what you’ve learned the day you get back to the office.


Who attends the Intelligent Content Conference?

Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.

"I've attended this conference for years because it helps me think in new ways about the value I can bring my clients. I also meet people here who enrich my life in ways that I could never have anticipated. And (can I say this?) it's a hoot. You can't know why you should go until you've gone." Marcia Riefer Johnston ● President ● Marcia Riefer Johnston, Inc.


How much does it cost to attend the Intelligent Content Conference?

Regular price is $1,395 for a main conference pass. A main conference pass includes Tuesday evening’s networking event and all sessions on Wednesday, March 29 & Thursday, March 30. Workshops and the Pre-Conference session take place on Tuesday, March 28 and are an additional $995 . They are available for single purchase or as an add-on to a main conference pass. We are also offering an ALL ACCESS pass, which includes the main conference, a workshop, the pre-conference session and the ICC Post Show Video Access for $2,495. The ICC Post Show Video Access option is available as a stand-alone purchase item for $595.  There are numerous discounts on these prices for those who register early. For more information about pricing and the different passes available please visit our registration page.



Is the ICC Post Show Video Access the same as live streaming?

No, unfortunately at this time we are not offering live streaming of the full event. We are excited to offer Post Show Video Access to attendees and non-attendees. Those who purchase this option have access to the video and audio of the event approximately three weeks after the conclusion of the conference. It will include video & audio of the keynote sessions and audio & PowerPoint presentations of all the breakout sessions. The content will be online and accessible for one year for anyone who purchases it.


Is there a group discount?

Yes, we offer discounts for groups of 4, groups of 5 to 8, and groups of 9 or more – the more people you bring, the bigger your discount! We also offer a limited amount of discounts to approved non-profit organizations & those currently attending an academic institution. Please note only one discount code is valid per registrant.

To receive instructions to register using the discounts, or for more information on the discounts, please contact cmwregistration [at] contentinstitute [dot] com.


How do I register?

Registration info can be found here.


When I pay by credit card, what company name will show up on my statement?

The company name on your statement will read UBM, parent company of the Content Marketing Institute.


Paying by check?

Please remit payment to the following address:

UBM Events Registration Department
Intelligent Content Conference
131 W. First St
Duluth, MN 55802


What meals are included with my registration?

A main conference registration includes an opening night reception on Tuesday, March 28 with light appetizers; continental breakfast, lunch and a reception with light appetizers on Wednesday; and continental breakfast and lunch on Thursday.


What is the refund policy?

You may cancel your participation at any time but please be aware of the event cancellation policy listed below.

If you cancel before November 1, 2016 you will be refunded your registration fee less a 10% processing fee.
If you cancel on or after November 1, 2016 but before January 1, 2017 you will be refunded 50% of your registration fee.
If you cancel on or after January 1, 2017 but before February 6, 2017 you will be refunded 25% of your registration fee.
If you cancel on or after February 6, 2017 you will not be eligible for a refund but may send someone in your place.
All Fees must be paid by February 19, 2017.


Can I send a substitute in my place?

You may send a substitute in your place at any time. Please email cmwregistration[at] for substitution information – please replace [at] with @.


What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.


"This is the first and only conference I have attended which was really relevant to the work that I do — publishing content. I have attended many sessions which address not only my current responsibilities, but also addressed considerations for the delivery of content in the future." Linda Guard, VP Publications, US Pharmacopeial Convention

Will I receive event updates?

Yes, Content Marketing Institute will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address cmwregistration[at] (replace at with @) is in your safe senders list to ensure you are receiving all important event information.


How can I sponsor the Intelligent Content Conference 2018?

Complete the sponsor information form, or contact Peter Loibl: if you are interested in this opportunity. For the first time, ICC exhibitors will have the opportunity to demo their technology solutions from the ICC Demo Theatre!


How can I submit to speak at the Intelligent Content Conference 2018?

Our Call for Speakers is now CLOSED.   If you have any questions or want to be added to the notification list when we open Call for Speakers  for ICC 2019, please e-mail:


I have questions and none of these FAQs help

For questions regarding your attendance or sponsorship at the Intelligent Content Conference, please contact:

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