Content Strategy for Enterprise MarketersNotify Me
Are you serious about content marketing? Then this is your event.
ICC 2017 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you.
ICC 2017 is the one content strategy event for marketing professionals. In order for you to be truly effective at your content marketing, you need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device. That’s what ICC is all about.
Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.
Hear from content strategy leaders, previous year's events included brands like IBM, Google, Cisco Systems, 3M, Content Marketing Institute, Ogilvy, Cognifide, The Rockley Group, and the leading authors and content practitioners on the planet.
The Intelligent Content Conference features knowledgeable and engaging speakers who will deliver two full days of presentations, case studies, and panel discussions. Topics covered include: Content Strategy (Structured Content, Analytics, ROI, Metadata, SEO and Globalization), Planning and Governance, Team and Organizational Structure, Content Management Systems and Workflow, Content Engineering, Responsive Design and Multi-Channel Content Delivery, Tools/Technology and Technical Requirements Needed, Content Optimization and Conversion Techniques, and Where Content Strategy and Content Marketing Fit Together. We also have one day planned for pre-conference workshops. Software and services vendors will also be on hand to discuss the capabilities of their tools — and conduct product demonstrations — in our Technology Showcase.